Due to the pandemic, brands are now more than ever investing more heavily in online. As the only country to post a positive increase of growth to its economy, China’s consumer market is the only economy in the world that has recovered. Shown live from the heart of eCommerce of the world’s largest consumer market, this training aims to educate and inspire brand builders from around the world to take advantage of the Chinese market.
Currently, much of the content relating to Chinese eCommerce platforms is hard to find, not in English, and culturally ignorant for audiences other than Chinese brands. In this training, Sharon will explain with plain and easy-to-understand English and breakdown the complicated concepts in Chinese eCommerce to enable brands to see success in the Chinese market. She will be sharing the failures and successes of brands that she has helped in the past as they tried to navigate the eCommerce landscape in China.
a) History of China internet landscape – who are the big/important players and where are the eyeballs?
b) eCommerce market vs offline market – where are shoppers buying
c) Consumer shopper behavior – what do shoppers buy online
d) Differences between western and eastern eCommerce
e) Tencent, Alibaba, Bytedance and Pinduoduo offerings and their differences
a) Alibaba’s solution – Tmall & Taobao family
b) Tencent’s solution – Wechat app
c) Other solutions – Little Red Book, Douyin
d) Explaining the complicated Tmall store
a) Golden triangle – 人货场 (People, Product, Context)
b) The eCommerce math equation
d) What is Alimama
a) How to get started?
b) How to distinguish yourself if you are a commodity product?
c) What are important things to consider?
d) Where can I find more resources?
This training is for brand owners or professionals working in the eCommerce or digital marketing space who can directly benefit from the knowledge and concepts taught in the series. The training will provide companies with frameworks to kickstart the launch of their brand in China.
This masterclass is developed to help decision-makers, marketers, and sales teams to bring your China e-commerce to the next level. It will be particularly valuable for:
The Masterclass will be delivered virtually through an advanced interactive tool. Attendees will be able to engage with the trainer during the training and live QA sessions. You could use the chat option to share your questions or wait for the interactive QA session towards the end of the training. Login information will be shared 24 hours before the live training session, along with the PDF reference and resource materials. Post-event, we will be happy to take your questions via email.